Customer Story
Bakker Goedhart: The Perfect Match
Bakker Goedhart en Giffy: Een perfecte match
At Bakker Goedhart, the specialist in bread, pastries, and convenience products, customer satisfaction and internal appreciation are highly valued. Their dedication to quality and personal service sets them apart. In their search for an innovative way to appreciate their employees and customers, they found the ideal solution in Giffy. This collaboration has completely transformed their approach to gifts and customer contact.
Discover in this blog article how Bakker Goedhart, with the help of Giffy, has optimized their appreciation and apology strategy and what this means for them.
From cold acquisition to warm collaboration
It started with an unexpected phone call. Bakker Goedhart was approached by Giffy through cold acquisition, which immediately led to a pleasant conversation. Previously, Bakker Goedhart worked with another partner, but they often found the gift card to be impersonal and distant.
During the conversation with Giffy, they were quickly offered a demo and immediately saw the benefits: user-friendliness and the ability to personalize. Especially the latter appealed to them, as both the message and the design of the Giffy can be adapted to the company's look and feel.
Thanks to the quick and friendly follow-up by Joy from Giffy, Bakker Goedhart quickly felt that this was exactly what they were looking for. There was genuine thought and personal attention. This strengthened the feeling of collaboration.
A few months later: satisfied users
Bakker Goedhart has been using Giffy for several months now, and with great pleasure. Internally to thank colleagues and in customer service to respond quickly and efficiently to complaints.
Recognizing colleagues
At Bakker Goedhart, they find it important to appreciate their employees. When a special performance has been delivered, they write a personal message on a physical card in the style of Bakker Goedhart, with a Giffy code incorporated. A recent example was during the filming of a company video. Colleagues who volunteered to appear on camera received a thank you in the form of a personalized card with a Giffy code. This adds an extra personal touch and is greatly appreciated by the employees.
Handling complaints: faster and more efficient
Complaints seldom occur at Bakker Goedhart, but when they do, it is important to respond quickly. Previously, a VVV or Bol.com gift card had to be ordered and sent, which took time. Now they can send a Giffy directly and digitally, making the process much more efficient. This enables the customer service to work faster and more comfortably, ultimately contributing to satisfied customers.
Freedom of choice and personalization
Bakker Goedhart had been feeling for some time that they wanted to try something different. They considered various options, such as a bouquet of flowers or a drinks package, but you can never please everyone. With Giffy, they finally found what they were looking for: freedom of choice, personalization of the gifting moment, and user-friendliness. These three points were crucial for them, and Giffy scored on all these fronts.
Positive reactions from recipients
Bakker Goedhart actively sought feedback on their experiences with Giffy, and the responses are positive. It works very well for them to write the Giffy code on their own physical card, with a personal message. The rest of the process is in the style of Bakker Goedhart, making the feeling of a personal gift even stronger. There are hardly any questions about using Giffy, and if there are any, they are quickly resolved. The system works very well, it is enjoyable to give and receive, and it feels very personal.
Recommendation for others
Bakker Goedhart is very positive about Giffy. From the initial approach, to the conversations during onboarding, to the daily use: everything runs smoothly and to their satisfaction. They definitely recommend Giffy to others. The feeling of collaboration and attention to detail make Giffy the perfect choice for them.