AB Vakwerk's successful Referral Programme

Pascal van Dalen

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AB Vakwerk uses Giffy as a referral bonus:
“convenient and risk-free”

"Our idea is that people are much more likely to refer new people if their own experience is positive and there is also a reward in return. Good people bring in good people, and that works database-wide," says Matthijs Bruinsma, team manager at AB Vakwerk.

The idea to work with Giffy arose after Matthijs had seen an interesting LinkedIn post. "My interest was piqued by a LinkedIn post and subsequently this always stayed in the back of my mind," Matthijs explains. When he became a team leader, he decided that AB Vakwerk needed to offer more freedom of choice in rewards to their employees, which led them to Giffy.

AB Vakwerk has now been collaborating with Giffy for two years and they are highly satisfied with the results. Expectations were high: a user-friendly dashboard and a wide range of choice for the recipients. "The freedom of choice and the user-friendliness of the dashboard are major advantages. In addition, we work a lot with foreign colleagues. It is nice that they can receive the Giffy in their own language," Matthijs says.

Giffy has fully lived up to expectations. "As hoped, the dashboard is simple and quick to use. The quick response from customer service is very pleasant to work with. Furthermore, it is also very nice not to have to work with card codes that can get lost. It is therefore also risk-mitigating for us to work with Giffy," Matthijs adds.

Positive feedback is also heard from AB Vakwerk's employees. “They are pleased with the variety," Matthijs continues. “We would definitely recommend Giffy to other companies because of its simplicity, the freedom of choice for recipients, and the efficient customer service.”

Thanks to Giffy, AB Vakwerk distributes rewards in a risk-free way, which has strengthened their ‘Recruit a friend’ programme.

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I am a passionate and commercial professional with over 25 years of experience in leading sales and marketing development teams, implementing go-to-market strategies, and driving revenue growth in the FinTech - AI industry.