Giffy vs Blackhawk Network (BHN)

Short answer: Blackhawk Network (BHN) is a global player in branded payments and distributes gift cards such as the One4all and Momento through a large retail network. Strong in volume and distribution — but their offering in the Netherlands revolves around gift card sales, not an employer reward platform. Giffy is built for exactly that: the recipient chooses from 300+ brands, you send in bulk from a single dashboard in your own corporate identity, with real-time WKR (Workcosts Scheme) overview and without any platform fees.

Giffy vs Blackhawk Network in brief

Giffy

Blackhawk Network (BHN)

Type

Business reward platform with choice gift card

Gift card distributor (One4all, eCodes, Momento)

Recipient freedom of choice

300+ brands, donations, prepaid — recipient chooses themselves

One4all: around 100 brands; themed cards: 5–50 brands per theme

WKR-friendly

Yes, with real-time overview

Gift cards fall under the WKR, but you track and report this yourself

Custom branding

Yes (logo, colours, themes), included

Limited — the card remains a One4all product

100% digital

Yes, directly into the inbox

Digital (eCodes) and physical; physical means extra costs and delivery time

Sender reporting

Real-time dashboard: budget, WKR, dispatch status

Ordering portal for purchases; no integrated reward dashboard

Integrations

SSO/SAML, Punchout/OCI, HR system integrations, API

API for card distribution; not focused on HR/SSO integrations for employers

Costs

No platform, subscription or transaction fees

Card value + possible handling; no public pricing page

Load value

Freely adjustable

Typically £5–£150 per card (or €5–€150)

Best for

Ongoing business rewards at scale

One-off card purchase or retail distribution

Why Giffy instead of Blackhawk Network?

  • Built for employers. Dashboard with bulk sending via CSV or API, HR integrations and SSO — a true reward platform, not just an order form.

  • WKR overview. Every reward is automatically registered; you see how much tax-free allowance is left in real time. With a loose card purchase, you have to track this yourself.

  • Your brand takes center stage. The entire experience — from invitation email to redemption page — in your own corporate identity. A One4all card remains distinctively someone else's product.

  • Maximum freedom of choice. 300+ brands on a single platform, compared to around 100 with One4all and 5–50 per themed card.

  • Transparent and simple. No platform fees, no delivery costs, no minimum order — and our pricing is simply online. BHN does not publish a pricing page; you have to request a quote first.

  • B Corp Certified. Giffy is assessed on social and environmental impact as a B Corp.

Who is Blackhawk Network a better fit for?

BHN is a logical choice if you already work within their retail network, want to issue physical cards in-store, or specifically want to use the One4all brand name for consumer campaigns. For employers who want to reward systematically, digitally and at scale — with reporting, branding and integrations — a reward platform like Giffy offers more.

Frequently asked questions

Is Giffy the same as a One4all Gift Card?

No. The One4all Gift Card is a multi-store gift card from Blackhawk Network. Giffy is a B2B reward platform that lets you send a choice gift card: the recipient selects from 300+ brands themselves. Wider, more flexible and specifically built for business use.

Can I spend a Giffy at the same shops as One4all?

In many cases, yes. Giffy offers gift cards from 300+ brands, including many retailers that are also connected to One4all, plus brands you cannot choose there – such as international online shops and experiences.

Does Blackhawk Network have WKR reporting?

Blackhawk Network does not offer an integrated WKR dashboard within the ordering process. With Giffy, every reward is automatically registered and you see your tax allowance in real time.

What are the costs of Giffy versus Blackhawk Network?

Giffy does not charge platform fees, subscription fees or transaction fees — you only pay the gift value. Blackhawk Network does not publish public pricing; you contact them to request a quote.

Is Giffy suitable for small businesses?

Yes. No minimum order, no long-term contract, no account required for the recipient. Whether you have 10 or 10,000 employees, Giffy scales with you.

Wondering if Giffy fits your organisation? Book a demo at /afspraak and experience the difference of a complete reward platform.