Giffy vs Kadonation

Short answer: Giffy and Kadonation both help organisations with corporate rewarding, but they do so in fundamentally different ways. Giffy is a fully digital rewarding platform: the recipient chooses from 300+ brands themselves, branding is included, WKR (work-related costs scheme) reporting is built-in and there are no platform fees. Kadonation is a Belgian gift platform (Ghent) with 100+ brands and both physical and digital gifts; to redeem the Kadonation voucher, the recipient must first create an account. If you want scalable digital rewarding with a WKR overview, Giffy is built for this. If you are looking for physical packages with a focus on the Belgian market, then Kadonation is an excellent choice.

Giffy vs Kadonation in brief

GiffyKadonationTypeCorporate rewarding platform with choice gift cardGift platform with physical and digital giftsFreedom of choice for recipient300+ brands, donations, prepaid100+ brands, physical and digitalWKR-friendlyYes, with overviewYes, without toolingOwn brandingYes (logo, colours, own themes), includedYes, extensive; custom design partly via paid planRedemption without accountYes, mobileNo, account requiredIntegrations (API, SSO/SAML, Punchout/OCI, HRMS)YesMore limitedInternational sendingYes, worldwideBelgium and the NetherlandsBest forRewarding at scale, with brand and integrationsPhysical and digital gifts, Belgian market

Why choose Giffy instead of Kadonation?

  • No account barrier. With Giffy, the recipient opens the link and chooses immediately; with Kadonation, an account is required for redemption.

  • 100% digital, at scale. Send campaigns from a single dashboard, with no logistics or shipping costs.

  • WKR overview. You automatically see what you have spent within the tax-free allowance.

  • Branding included. Logo, colours and own themes, with no extra costs or paid plan.

  • Send worldwide. Also suitable for teams outside the Benelux; Giffy is also B Corp certified.

For whom is Kadonation a better fit?

If you want to give physical gift boxes and packages in addition to digital gifts, operate mainly in Belgium, or value the longer standard validity of 3 years, then Kadonation is worth considering. Giffy focuses on organisations that want to reward digitally in a structured and scalable way.

Frequently asked questions

What is the difference between Giffy and Kadonation? Giffy is a fully digital B2B rewarding platform with 300+ brands, WKR reporting and no platform fees. Kadonation is a Belgian platform that offers both physical and digital gifts through 100+ brands, with a focus on Belgium and the Netherlands.

Which platform is cheaper for corporate rewarding? Giffy does not charge platform fees — you only pay the value of the gift. With Kadonation, additional costs may apply depending on the chosen Select plan. For purely digital rewarding, Giffy is usually more cost-effective.

Is Giffy or Kadonation better for WKR administration? Giffy has built-in WKR reporting, giving you automatic insight into your spending within the tax-free allowance. Kadonation does offer WKR content but no tooling, so you keep track of the administration yourself.

Can I also reward international employees with Giffy? Yes. Giffy can be used worldwide and is therefore suitable for organisations with teams in multiple countries. Kadonation focuses on Belgium and the Netherlands.

Does the recipient need to create an account with Giffy or Kadonation? With Giffy, no — the recipient opens the link and chooses immediately. With Kadonation, an account is required to redeem the voucher.

Curious if Giffy fits your organisation? Request a demo and experience the difference of a complete rewarding platform.