Giffy vs VVV Gift Card

Short answer: The VVV Gift Card is the most well-known gift card brand in the Netherlands and an excellent choice for consumers, with around 18,000 spending locations for the physical card. For businesses looking for structured rewards, the situation is different: there is no WKR (Workcosts Scheme) reporting, no sender dashboard, and the digital VVV variant can only be spent online. Giffy is built as a corporate reward platform: the recipient chooses from 300+ brands, you send in bulk from a single dashboard in your own corporate branding, with a real-time WKR overview, and with zero platform fees.

Giffy vs VVV Gift Card in brief

GiffyVVV Gift CardTypeCorporate reward platform with choice gift cardConsumer gift card (physical and digital)Recipient freedom of choice300+ brands, donations, prepaidApprox. 18,000 spending locations (physical card); digital card online onlyWKR-friendlyYes, with overviewYes, without reportingCustom brandingYes (logo, colours, custom themes), includedCustom design possible (€1.99 per physical card); card remains VVV productRedeem without accountYes, mobileYes (cards from €60 require email activation)Sender reportingReal-time dashboard with budget, WKR, and dispatch statusNo sender dashboardCostsNo platform fees, no shipping costsNo surcharge; physical shipping costs €1.95–€5.95Best forStructured corporate rewarding at scaleOccasional consumer gifts

Why choose Giffy instead of the VVV Gift Card?

  • Built for business. Dashboard, bulk sending via CSV or API, and integrations (SSO/SAML, Punchout/OCI, HRMS).

  • WKR overview. Every reward is automatically recorded; you can see in real-time how much tax-free budget is left.

  • Your brand in the spotlight. The entire experience matches your own corporate identity — from email to redemption page.

  • 100% digital. Direct to the inbox, no shipping costs, no lost plastic; the recipient spends with 300+ brands.

  • Transparent. You only pay the gift value; what's more, Giffy is B Corp certified.

Who is the VVV Gift Card better suited for?

For a one-off, personal gift to someone who enjoys shopping in physical stores, the VVV Gift Card remains a strong and trusted brand — we don't dispute that. However, as soon as you want to reward employees structurally, with reporting, branding, and scale, a reward platform like Giffy is the more logical choice.

Frequently asked questions

Is Giffy a gift card like the VVV Gift Card? Giffy is not a single gift card, but a B2B platform for digital rewarding. Through Giffy, you send a choice gift card which allows the recipient to select a gift card of their choice from 300+ brands — wider, more flexible, and specifically designed for business use.

Can I use Giffy at the same shops as the VVV Gift Card? In many cases, yes. Giffy offers gift cards from more than 300 brands, including many shops that also accept the VVV Gift Card, plus brands outside the VVV network such as international webshops, experiences, and restaurants.

How does Giffy's WKR reporting work? Every reward you send via Giffy is automatically registered. In your dashboard, you can see in real-time how much of your tax-free budget you have used — without manual spreadsheets.

Are there any costs associated with using Giffy? Giffy does not charge platform fees, subscription fees, or transaction fees. You only pay for the value of the gift cards you send.

Is Giffy suitable for small businesses? Yes. Whether you have 5 or 5,000 employees — Giffy scales with you. No minimum order, no long-term contract, and no account needed for the recipient.

Curious if Giffy fits your organisation? Request a demo and experience the difference of a complete reward platform.