No hidden markups, no surprises: why I chose Giffy

As a buyer in the gift card market, I probably have the same experience as you.

I don't want to spend half a day figuring out pricing structures, let alone discovering that a "sharp deal" hid a low margin somewhere after all. I would rather put that time and energy into my own customers, not into understanding a supplier.

Transparency as a starting point, not an excuse

At Giffy, from the very first conversation, I got a clear picture of how the margins and conditions worked. No small print that crops up later, no products that look attractive on paper but yield little in practice. As a B Corp-certified company, that also felt substantively consistent: the way Giffy treated me fit the story they project to the outside world.

Easy, because my time is scarce

I simply don't have the space to have to find out per product or per brand whether it is worth the effort. Giffy made that redundant: the range and the accompanying conditions were clearly presented, so that I could see in one overview where the value lay: for me and for my customers.

No time wasted on low-margin products

This is perhaps the most important point: I don't want to invest in partnerships where I notice afterwards that the margin simply wasn't worth it. Giffy was open about that, even when it meant something was less suited to me. That kind of honesty builds trust faster than a sales pitch full of promises.

The result

A partnership where I know where I stand beforehand, with no hidden catches. That is exactly what I look for in a partner: not the party that sells the hardest, but the party that is the easiest and most honest to work with.