What makes our approach in the incentive market unique

TL;DR — In 30 seconds

• As a start-up in the incentive market, Giffy has fought for its place by trying things out, taking a targeted approach, and being open to feedback.

• That approach works: we are recognised at trade fairs and receive referrals from customers.

• We gather knowledge as a member of the IMA and BVCNL, and are B Corp certified — highly relevant for companies that place a strong emphasis on sustainability.

• A small, lean team with short communication lines; AI helps us prepare, summarise, and follow up on conversations faster.

As a start-up in the incentive market, we have had to fight for our place and brand awareness. We do this by trying things out, taking an active approach with a concrete goal, and being open to feedback and change.

💡 Why Giffy is writing this

Giffy builds gift card infrastructure for businesses. We believe in a transparent chain — from issuer to recipient. This blog article shows how we work as a young company and why that benefits our customers.

Try, measure, improve

At trade fairs, on the phone, online, across the breadth of companies and markets we target: everywhere we look for new opportunities and ways to get better. Not only in our service, but also in how we work. With AI agents, with outbound and inbound, with a sharper website and new landing pages.

That approach works. At trade fairs where we initially had no name, we are now recognised by potential partners and receive referrals from customers. Because we have tried many things, our pitch has become more concrete and we have added options in exactly the places where opportunities lay.

We don't do it alone

As a member of the IMA and the BVCNL, we gather knowledge and market insights that we bring directly back into our proposition and our advice to customers. And since we became B Corp certified, we can also serve companies for whom sustainability is a key priority. That group is only growing. This certification and these networks show that we are not just any start-up, but a serious organisation wanting to bring positive change to the market.

This is also reflected in how we look at the world as a team. For a team outing, we did volunteer work at a care home for the elderly in Amsterdam. We exercise together to promote vitality, drive electric and cycle, do our shopping locally, and after a healthy lunch, everyone stands around the ping-pong table. Keeping things small, but it says something about what we stand for.

Small, lean and well-informed

We are a small, lean team where everyone carries their own responsibility and at the same time stays well-informed about what the others are doing. In this way, we help each other, challenge each other and think along about how something can be improved.

AI helps enormously in this regard. I can prepare, summarise and follow up on conversations faster with the right input. As a result, I enter discussions with a strong story and quickly validate whether this is the right person and the right organisation.

🔐 Working at Giffy?

Giffy is growing fast and looking for people who want to build, not just execute. Curious about the team and open positions? → View Giffy: https://getgiffy.com

Frequently Asked Questions

Is Giffy B Corp certified?

Yes. Giffy is B Corp certified, enabling us to also serve companies for whom sustainability is a key priority.

Which trade associations is Giffy affiliated with?

Giffy is a member of the IMA (Incentive Marketing Association) and the BVCNL. Through these networks, we gather market insights that we bring back into our proposition and advice.

How does Giffy use AI in sales?

We use AI to prepare, summarise, and follow up on conversations faster — so that we enter the conversation with a strong, relevant story.

Related articles

• What businesses tell me daily about corporate gifts and gift cards: https://getgiffy.com/blog/wat-bedrijven-vertellen-over-relatiegeschenken

• What Giffy stands for: our five core values: https://getgiffy.com/blog/giffy-kernwaarden

About the author

Giffy is the Dutch platform for digital gift cards that allows companies to distribute value safely, quickly, and on brand — to customers, partners, and employees. We believe in financial integrity and a transparent chain: from issuer to recipient. → getgiffy.com