Giffy and Company of Gifts (COG) Launch Hybrid Christmas Gift Solution for 2026
Pascal van Dalen
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TL;DR — In 30 seconds
The news: Giffy and Company of Gifts (COG) are launching a strategic partnership in 2026 for corporate end-of-year gifts in the Netherlands.
The combination: Giffy provides digital, multi-brand gift cards with real-time fraud detection and WKR (Work-related Costs Scheme) reporting. COG has been the Dutch specialist in physical Christmas hampers and staff gifts for 30 years — with a 650m2 showroom in Eindhoven, 8,000+ items in stock, and clients including Philips, RTL, Renewi and the Ministry of Defence.
What it delivers: Through a single partnership path, employers get both digital flexibility (Giffy) and a physical premium experience (COG) — perfect for hybrid teams and the widely appreciated "hybrid Christmas hamper".
For whom: HR and Finance leaders who want to refresh their end-of-year policy in 2026 without logistics stress or tax surprises.
In October 2025, HR managers from a Utrecht-based SME (240 employees) called us with the same question they had been struggling with for years:
"We want to give our employees something physical that truly feels like a gift. But we also have remote workers, international colleagues and people with dietary requirements. How do we give everyone something that fits — without HR spending three weeks packing and delivering?"
They didn't find the answer with a single supplier. It lay in a combination.
That's why we are proud to announce: Giffy and Company of Gifts (COG) are launching a strategic partnership in 2026 — specifically aimed at the hybrid end-of-year gift for the Dutch corporate market.
💡 Why this partnership now
62% of Dutch office workers will work hybrid in 2026. Diverse teams, international employees, and dietary requirements make the traditional Christmas hamper a logistical puzzle. Giffy and COG are building an end-of-year solution together that works for every type of team — without requiring HR to invest four weeks of their time.
Who is Company of Gifts (COG)
Company of Gifts has been the ultimate Dutch full-service provider of Christmas hampers and staff gifts for 30 years — since 1992. Based in Eindhoven, the company helps Dutch employers from SMEs to enterprises to surprise, reward and appreciate employees.
Their expertise lies in:
Showroom of 650 m² with 8,000+ items — companies plan an appointment and put their package together on the spot
Bespoke Christmas hampers — custom design, composition and branding tailored to the organisation
On-site Christmas markets — physical experience organised at the company location, fully taken care of from A to Z
Choice Gift concept — employees choose for themselves from a branded shop (including digital shop, online Christmas market as well as VR Christmas market options)
Full logistical handling — to the office, home workers and international locations
The numbers speak for themselves:
30+ years of market expertise
6.5 million employees made happy
8,883 companies welcomed to the showroom
87% success rate
9.6 customer review score
Clients such as Philips, RTL, Renewi, Amsterdam UMC, Erasmus MC, Center Parcs, Boels, Kwantum, Menzis, Smurfit Kappa, and the Ministry of Defence
For employers who want to maintain a physical experience — a tangible gift that sits on the table at home, or a complete Christmas market on-site — COG is the established partner.
What Giffy adds
Giffy is the Dutch platform for digital, multi-brand gift cards featuring:
Freedom of choice: employees choose from 100+ brands (Bol, Apple, IKEA, Decathlon, experiences)
Real-time fraud detection and audit trail
Automatic WKR reporting
Branded redemption flow tailored to your brand
International redemption without logistics
For employees who don't want an extra "thing in the house" — or for remote/international colleagues for whom physical delivery is a coordination nightmare — a digital gift card is the smartest choice.
Why Giffy + COG = perfect match
The traditional Christmas hamper offering in the Netherlands was always: either physical or digital. Employers had to choose.
With this partnership, that is over. From autumn 2026, Giffy and COG are offering a hybrid model: employers set up a single campaign where each employee chooses for themselves:
Option | For whom | What |
|---|---|---|
Physical package (COG) | Employees who want "something in their hands", appreciate a traditional Christmas experience, are physically present | Premium Christmas package delivered to the office or home, possibly a Christmas market at the workplace |
Digital gift card (Giffy) | Remote employees, younger demographic, dietary requirements, international | Multi-brand digital with personal choice, redeemable worldwide |
Hybrid combination | Companies that want to maintain the ceremony + add flexibility | Small physical COG package + larger Giffy gift card per employee |
One invoice. One HR coordination. One personal message. Two unique experience modes that fit each employee.
What this means for the Dutch market
This collaboration is more than a sales partnership. It reflects a change in how Dutch employers look at end-of-year gifts in 2026:
One-size-fits-all is over: diverse teams have different preferences
Hybrid working requires a hybrid gift approach: not everyone can open their gift at the office
WKR compliance is a major HR risk: a single partner with automated reporting is a win
Sustainable and personal: COG's 80% sustainable product line + Giffy's zero-waste model solve environmental concerns
Practical: how does it work?
Employers approach Giffy or COG (or both) — both sides can set up the hybrid package. The flow:
Intake (30 min): company size, target audience, budget per employee, tax-free WKR allowance
Proposal (1 week): Giffy + COG offer jointly based on intake — physical, digital, or a hybrid mix
Setup (2 weeks): platform onboarding, optionally selecting COG collection in the showroom or digitally
Sending (early December): physical packages + digital gift cards simultaneously reinforced by one personal employer message
Reporting (January): WKR overview automatically available via the Giffy platform
What Pascal from Giffy says
"We have seen for years that the traditional Christmas hamper no longer fits how the Netherlands works. But going purely digital also feels empty for some employees. In COG, we have finally found the partner that masters the physical world at an enterprise level — with 30 years of experience and clients like Philips and RTL — and we complement each other perfectly. Employers now get one partnership route for every type of team."
— Pascal van Dalen, CEO Giffy
What Company of Gifts says
"With Giffy by our side, appreciation expands into a world of possibilities, where freedom of choice, flexibility and inclusivity are the standard."
— Luke Coolen, Company of Gifts
🔐 For HR and Finance
Ready to handle the end of 2026 differently? The Giffy + COG package combines digital flexibility with a physical "wow" experience. One partner path for diverse teams. → Apply for an Early Bird package
Frequently Asked Questions
When is the Giffy + COG hybrid package available?
From autumn 2026 for the end-of-year campaign. Early Bird applications are open from July 2026.
Can I also purchase only physical (COG) or only digital (Giffy)?
Yes. The partnership enables the hybrid model, but each partner remains individually available. Many customers start with one and grow into hybrid.
How is it processed for tax?
Both components — the physical package and the digital gift card — fall under the Work-related Costs Scheme (WKR) tax-free discretionary scope. Giffy provides automatic WKR reporting; COG provides specifications per package. One consolidated overview for your accountant.
What if I have international employees?
For international employees, we recommend the digital Giffy gift card (redeemable worldwide). COG delivers physical packages in the Netherlands + most EU countries. We will discuss what fits each employee during the intake.
How sustainable is this model?
The hybrid model typically reduces waste by 30-40% (from traditional packages where content is thrown away). COG offers 80% sustainable products in its showroom annually; Giffy's digital process has virtually zero environmental impact. Best of both worlds.
How long does setup take?
For a new customer: 2-3 weeks from intake to live. Existing Giffy or COG customers can move faster (often within 1 week).
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About Giffy
Giffy is the Dutch platform for digital gift cards that allows companies to safely, quickly and with corporate branding disburse value — to customers, partners and employees. We spot fraud patterns every day and are committed to a safer gift card market. → getgiffy.com
About Company of Gifts (COG)
Company of Gifts has been the Dutch specialist for 30 years — since 1992 — in corporate Christmas hampers, staff gifts, custom collections and on-site Christmas markets. From a 650m2 showroom in Eindhoven, COG helps companies from SMEs to enterprises — with clients such as Philips, RTL, Renewi and the Ministry of Defence. → companyofgifts.nl
I am a passionate and commercial professional with over 25 years of experience in leading sales and marketing development teams, implementing go-to-market strategies, and driving revenue growth in the FinTech - AI industry.
