The most wonderful response to a year-end gift comes from the employees themselves

TL;DR — In 30 seconds

• Many companies are sceptical: they feel that with a gift, they never quite get it right anyway.

• That scepticism is understandable after years of searching for something that everyone is happy with.

• The difference with Giffy: for the first time, employees themselves let you know that they actually liked the gift.

• A quick message to the manager, a comment by the coffee machine — small, but highly telling if that was never there before.

I work in sales at Giffy and my name is Joy. When I explain our concept to new clients, I regularly get a sceptical response. In this blog, I share why that scepticism stayed with me — and what changed.

💡 Why Giffy is writing this

Giffy builds gift card infrastructure for companies. We believe in a transparent chain — from publisher to recipient. This blog shows what makes appreciation different: that people actually do something with it.

The scepticism I hear every day

Clients tell me that they can never get it right and that there is always something. Yet they still find it important to show appreciation from the company's side. I understand that scepticism. When you have spent years trying to find something that makes everyone happy, and it just never quite works out, motivation eventually runs out.

The reaction that stayed with me

What has really stayed with me are the clients who told me something after running their first campaign with Giffy. Not that the delivery went smoothly or that the platform was easy to use, but that their employees themselves let them know for the first time that they really liked the gift. A quick message to the manager, a comment by the coffee machine, someone sharing what they had done with it.

That might sound small, but when you consider that it was simply never there before, it says a lot.

The difference between a drawer and an experience

That is what I love about Giffy: that we offer the difference between something that disappears into a drawer and something that people actually do something with. Because the recipient chooses themselves, it aligns with what they need at that moment — and you feel that feedback in the reactions.

🔐 For companies

Do you want appreciation that actually resonates with your employees? Giffy delivers branded digital gift cards with freedom of choice, through a transparent chain. → Discover Giffy for business: https://getgiffy.com

Frequently Asked Questions

Why are companies sceptical about corporate gifts?

Because they have often spent years searching for something that everyone is happy with and it never quite worked. A gift with freedom of choice removes that frustration: the recipient chooses what suits them.

How do you know if a corporate gift lands well?

By the reactions. With Giffy, clients hear spontaneous, positive feedback from employees for the first time — a sign that the gift is truly appreciated instead of disappearing into a drawer.

What makes a Giffy gift different from a standard gift?

Freedom of choice for the recipient and a personal, branded experience. As a result, it connects with whatever someone needs at that particular moment.

Related articles

• 500 handwritten birthday cards: how we made it sustainable: https://getgiffy.com/blog/handgeschreven-verjaardagskaarten-automatiseren

• End-of-year gifts in 30+ countries: how Giffy delivers internationally: https://getgiffy.com/blog/eindejaarsgeschenken-internationaal

About the author

Giffy is the Dutch digital gift card platform with which companies distribute value safely, quickly, and on-brand — to customers, partners, and employees. We believe in financial integrity and a transparent chain: from publisher to recipient. → getgiffy.com