From gift card to incentive platform: how Giffy resolves objections

TL;DR — In 30 seconds

• Gift cards often don't have the best reputation — impersonal, too simple, difficult to redeem. Often justified, but it mostly says something about how they are being offered.

• Giffy uses these objections as a starting point and solves them one by one with more than just a card.

• An own dashboard for the sender, a personalised store for the recipient — ordering is as easy as at an online shop.

• Giffy is not a gift card, but a platform to appreciate, activate and make that appreciation meaningful all year round.

Gift cards generally do not have the best reputation. We hear this feedback in conversations with clients and partners. In this blog, I will go through the well-known objections — and show how we solve them.

💡 Why Giffy is writing this

Giffy builds gift card infrastructure for businesses. We believe in a transparent chain — from publisher to recipient. This blog shows why we are more than just a gift card.

The well-known objections

What we often hear: gift cards are impersonal, you earn very little margin on them, you lose or forget them, it is too simple and actually no different from giving cash, and they are always difficult to redeem. These are well-known objections, and in a way, they are often justified.

And yet. A physical gift is just as easily thrown away if it doesn't fit. A poorly chosen gift also ends up in a drawer. Cash is just cash. And redeeming a gift card does not have to be difficult at all. The objections mostly say something about how gift cards are usually offered. Not about how they could be.

How we solve those objections

These precise objections are our starting point. We solve them by offering more than just a card:

• Impersonal? We make it personal: custom corporate identity, a personal message, and for high volumes even handwritten cards.

• Low margin? For partners we offer a healthy margin, so that it also makes sense from a business perspective.

• Lost or forgotten? The code can always be found back in the email, and our support is ready if someone gets stuck.

• Too simple, just cash? Rather, it is a fun and worthy alternative to an envelope with cash, with choice and a unique experience.

• Difficult to redeem? We make redeeming as simple as possible.

A complete experience, not just a loose card

Around this, we have built an entirely custom dashboard in which the client can send gifts easily. The recipient is guided to a clear store, personalised to the client, and places their order just as easily as at an online shop.

This is how we go further than a simple gift. We turn it into a complete and personal experience, where both sender and recipient are fully unburdened and supported. That is what Giffy stands for: not a gift card, but a platform to appreciate, activate and make that appreciation meaningful all year round.

🔐 For businesses

Giffy is more than a gift card: a platform to appreciate employees, clients and partners all year round — on your own brand, through a transparent chain. → Discover Giffy for businesses: https://getgiffy.com

Frequently asked questions

Is a gift card not just the same as giving cash?

No. A digital multi-option gift card adds freedom of choice, a personal message and an experience of its own — a worthy alternative to an envelope with cash.

Is a Giffy gift card easy to redeem?

Yes. The recipient enters a clear, personalised store and orders as easily as at an online shop. The code can always be found back in the email and support helps with any questions.

What makes Giffy more than a gift card?

A dedicated dashboard for the sender, a personalised store for the recipient, personal messages, white-label corporate identity and the option to appreciate and activate all year round.

Related articles

• What businesses tell me daily about corporate gifts and gift cards: https://getgiffy.com/blog/wat-bedrijven-vertellen-over-relatiegeschenken

• What Giffy stands for: our five core values: https://getgiffy.com/blog/giffy-kernwaarden

About the author

Giffy is the Dutch platform for digital gift cards with which companies pay out value safely, quickly and branded — to clients, partners and employees. We believe in financial integrity and a transparent chain: from publisher to recipient. → getgiffy.com