Business gift card 2026: order on invoice, WKR and your own branding
Pascal van Dalen
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TL;DR: in 30 seconds
A business gift card is a gift card your company orders on invoice for employees, customers or partners.
With Giffy the recipient chooses from 150+ brands, a donation or a prepaid card. Digital, as a physical card or both.
Price: from €10 per card. You only pay for the value you send: no platform, service or subscription fees. Volume discount from €10,000 per year.
Tax-free for employees within the WKR free allowance (2% up to €400,000 payroll, 1.18% above that).
💡 Why Giffy writes this
Since 2019 Giffy has supplied business gift cards through a transparent chain, from issuer to recipient. This page sets out everything Finance and HR want to know before ordering.
What is a business gift card?
A business gift card is a digital or physical card with a balance that your organisation buys to give value. The difference with a gift card from the shop:
Ordered on invoice in the company name, with one overview for the accounts.
Sent in bulk, from 10 to 10,000+ recipients.
In your own branding: your logo, colours and message.
Fiscally sound: can be designated within the WKR free allowance.
There are two types:
Brand card: spendable at one shop or chain.
Choice gift card (multi-brand): the recipient chooses where to spend it. This is what Giffy supplies.
More on how a choice gift for staff works and which shops take part.
When do you use a business gift card?
Employees: Christmas and year-end, birthdays, anniversaries, onboarding or a spontaneous thank-you.
Customers: a thank-you after a project, a Christmas business gift, customer retention.
Partners and sales people: incentives, referral rewards and sales campaigns.
What does a business gift card cost?
Card value: from €10 per card, you choose the amount.
No extra costs: no platform, service or subscription fees. Giving 100 employees €50 costs €5,000.
Volume discount: from €10,000 per year, with extra discounts above €100,000.
Payment: on invoice, or via iDEAL, credit card or PayPal in self-service.
See all plans on the pricing page.
How it works with Giffy
Choose amount and design. Upload your logo, choose a theme and write a message. A personal gif or video is possible too.
Send. By email, QR code or as a physical card. Bulk via a list; digital needs no addresses.
The recipient chooses. From 150+ brands, a donation or a prepaid card, without creating an account.
You keep the overview. The dashboard shows what was sent, opened and redeemed, with an export for Finance.
Larger organisations connect Giffy to their own systems via API, Punchout or SSO.
Digital or physical?
Digital | Physical card | |
|---|---|---|
Delivery | Within minutes | By post or handed over |
Addresses needed | No | Yes, or hand over at the office |
Own branding | Yes | Yes |
International | Offer per country | Ship per country |
Unwrapping moment | Email or link | Card in hand |
Giffy supplies both, and a combination: a physical card or gift with a digital balance.
WKR: is a business gift card taxed?
For employees a gift card falls under the Dutch work-related costs scheme (WKR). You designate it as final levy wages within the free allowance:
2% of the first €400,000 of the tax payroll
1.18% of the remainder
If you exceed the free allowance, you pay an 80% final levy on the excess
Also mind the customary test: up to €2,400 per employee per year in designated allowances and provisions is accepted as customary by the Tax Administration in any case. A gift card as a present almost always stays well below that.
For customers and business relations the WKR does not apply: then it is a business gift. More on the rules: WKR rules in 2026 explained and are gift cards to employees taxed?. Calculate your own allowance with the WKR calculator.
🎁 Ordering a business gift card?
A choice of 150+ brands, digital or physical, in your branding and on invoice. From €10 per card, no platform fees. → Request a quote
Why companies choose Giffy
150+ brands and 100+ physical store locations, plus donations and prepaid cards.
No platform fees: you only pay the value sent.
Your own branding from email to redemption page.
International: the offer adapts per country.
B Corp certified and founded in 2019.
4.7 on Google based on 50 reviews.
Frequently asked questions
Is a business gift card tax-deductible?
Yes, the costs are business expenses. If you give the gift card to employees, you designate it within the WKR free allowance and pay no wage tax within that allowance. For business gifts to customers the deduction can be limited; have your accountant confirm this.
How much VAT is on a business gift card?
On a choice gift card that can be spent at several brands, the seller charges no VAT on the card value at purchase. VAT is accounted for when the recipient spends the card. For a card for one shop and one VAT rate this can be different.
Are gift vouchers allowed under the work-related costs scheme?
Yes. You may designate gift vouchers and gift cards within the WKR free allowance. Within that allowance they are tax-free for the employee; above it you pay an 80% final levy on the excess.
How much can I give tax-free per employee?
There is no fixed maximum per employee. What counts is your total free allowance (2% up to €400,000 payroll, 1.18% above that) and the customary test of €2,400 per employee per year.
Which companies offer a choice gift card?
Choice gift cards are supplied by platforms that bundle several brands, such as Giffy. The differences are in the number of brands, the costs and whether you can use your own branding. See also which gift card to give employees.
What is a nice business gift?
A gift where the recipient chooses. A choice gift card with a personal message works for employees and customers, because you do not have to guess taste, diet or living situation.
Can the gift card be made in our own branding?
Yes. You add your logo, colours and a message. The recipient sees your brand in the email and on the redemption page.
How long is a Giffy gift card valid?
The code is valid for at least two years. The validity of the chosen brand card differs per brand.
How quickly can I order and deliver?
Digital gift cards are ready within one working day and sent within minutes. Physical cards need extra delivery time; order them well before the handover moment.
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About the author
Giffy is the Dutch platform for business gift cards and choice gifts, founded in 2019 and B Corp certified. Companies use it to reward employees, customers and partners, digitally and physically, with a transparent chain from issuer to recipient. → getgiffy.com
I am a passionate and commercial professional with over 25 years of experience in leading sales and marketing development teams, implementing go-to-market strategies, and driving revenue growth in the FinTech - AI industry.
