Corporate Gift Card: Reward Employees, Customers & Partners | Giffy

TL;DR — In 30 seconds

• A corporate gift card is the fastest way to reward employees, clients or partners — without any logistical hassle

• Via the WKR discretionary scope (werkkostenregeling), you can give tax-free gift cards in 2026 (2% up to a €400,000 payroll, 1.18% above that) — but do keep the customary test in mind

• Giffy delivers digital gift cards featuring your brand, complete with an audit trail and WKR reporting — ordered in 2 minutes

• Recipients choose for themselves from 300+ brands: from bol to Zalando, Thuisbezorgd to IKEA

💡 Why Giffy is writing this

Giffy builds gift card infrastructure for businesses. We deliver digital gift cards through a transparent chain — from issuer to recipient — with complete financial integrity. This page helps you make the right choice.

What is a corporate gift card?

A corporate gift card is a digital or physical card with a monetary value that you, as a business, purchase to distribute value. Think of:

• Rewarding employees — anniversaries, birthdays, Christmas, ad-hoc appreciation

• Thanking clients — after a successful partnership or as a business gift

• Activating partners — as an incentive for a referral or milestone

The difference with a consumer gift card: corporate gift cards are ordered on invoice, are tax-compliant (WKR) and offer options for custom branding and bulk orders.

Why do businesses choose a corporate gift card?

1. Freedom of choice for the recipient

No socks that end up forgotten in a drawer. The recipient chooses exactly what they want — from 300+ brands. This increases appreciation as well as the redemption rate.

2. Tax-efficient via the WKR

In 2026, gift cards fall under the work-related costs scheme (WKR). You designate them as final-levy wages within the discretionary scope:

• 2.00% on the first €400,000 of the tax payroll

• 1.18% on the excess

• Do you exceed the discretionary scope? Then an 80% final levy applies — so plan ahead

Keep the customary-use test in mind: allowances and provisions must be "customary". The Dutch Tax Authorities (Belastingdienst) use a safe rule of thumb of a maximum of €2,400 per employee per year in designated allowances; above that, the inspector might ask questions. For a gift card given as a present, you will almost always remain well below that — but it is good to know that the discretionary scope is not an unlimited free pass.

Source: Belastingdienst — Werkkostenregeling (Work-related costs scheme)

3. No logistical hassle

Digital gift cards are delivered by email or via a personalised landing page. No packing boxes, no delivery service, no returns. Order today, deliver today.

4. Comprehensive administration

A good corporate gift card platform provides you with:

• Invoices in the company name

• Exportable WKR reports, by cost centre

• An audit trail: who received what, and when was it redeemed

• Approval flows for managers

How does a corporate gift card work with Giffy?

Step 1 — Brand your order: Upload your logo and decide on the amount per card. Giffy generates gift cards in your corporate identity.

Step 2 — Send digitally: By email, via a personal link or in bulk via a CSV upload. The recipient receives a unique code.

Step 3 — Recipient chooses: Via ilovegiffy.com, the recipient redeems the code for a gift card of their choice from 300+ brands — from bol to IKEA, Zalando to Thuisbezorgd.

Step 4 — You stay in control: A dashboard with real-time status updates: sent, opened, redeemed. Plus exportable WKR reporting.

When do you use a corporate gift card?

• End-of-year gift — the most popular time. Order before December.

• Anniversary or birthday — personal appreciation at the right moment

• Client retention — surprise a loyal customer upon contract renewal

• Campaign incentive — reward participation in a survey, webinar or referral

• Ad-hoc appreciation — spontaneous thanks after a stellar performance

Frequently Asked Questions

Is a corporate gift card tax-deductible?

Yes. Gift cards provided by you as an employer fall under the WKR. You designate them as final-levy wages in the discretionary scope. As long as you remain within the discretionary scope, you pay no extra wage tax.

How much can I give tax-free per employee?

The WKR has no fixed maximum per employee — what matters is your total discretionary scope (2% up to a €400,000 payroll, 1.18% above that) and the customary-use test: the Dutch Tax Authorities in any case consider provisions of up to €2,400 per employee per year to be customary. For gift cards given as a present, you will almost always stay well below this amount.

Can I have the gift card customized with our own brand?

Yes. With Giffy, you upload your logo and choose your brand colours. The recipient sees your company name — not Giffy's.

How fast can I order and deliver?

Digital gift cards can be created and sent within minutes. No waiting time, no printing required.

What if an employee does not use the gift card?

In your dashboard, you can see in real-time which cards have been redeemed, and you can easily send recipients a reminder. This way, no value silently goes to waste.

Is Giffy suitable for large quantities (100+ employees)?

Yes. Via CSV upload, you can order and send in bulk. The platform is built for organisations ranging from 10 to over 10,000 employees.