International rewarding in 2026: valuing employees worldwide
Jordy Dijkstra
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TL;DR — In 30 seconds
International organisations want a single way to reward employees, customers and partners worldwide — without a separate supplier for each country.
A multi-choice gift card that adapts per country (local favourites and international brands) solves this.
The recipient redeems on mobile, without an account, tailored to their own country.
One dashboard, your own branding, for teams from Amsterdam to anywhere else in the world.
💡 Why Giffy is writing this
Rewarding worldwide is exactly what Giffy was built for. Here we share how you can personally show appreciation to international teams without the complexity of separate suppliers per country.
The challenge of international rewarding
If you have people in multiple countries, you soon run into the same issues: different preferences, different shops, different currencies and often a separate supplier per country. The result is fragmentation — a lot of administration and a reward that lands better in one country than in another.
The solution is not "arranging something different for every country", but one system that adapts per country.
One platform, locally relevant selection
With a multi-choice gift card, you give everyone the same, fair appreciation — but the selection adapts to each country. A recipient in the Netherlands sees different local favourites compared to someone in Germany or the United Kingdom, complemented by top international brands. This way, the reward feels personal and relevant everywhere.
You send everything from a single dashboard, in bulk to thousands of recipients at once if needed.
No account, mobile, barrier-free
International recipients do not want to create accounts or fill in forms. With Giffy, everyone redeems on their mobile and without registration. The lower the barrier, the stronger the gesture lands — in every country.
Your brand, globally consistent
Your own logo, brand colours and themes run throughout the entire experience, from receipt to redemption. This way, every reward, wherever in the world, feels like it comes from your organisation.
🔐 Reward globally from one dashboard
Giffy sends rewards worldwide, with a selection that adapts per country and your own branding consistent everywhere. Request a demo and reward your international team without the hassle.
And your Dutch employees? WKR remains compliant
For your employees in the Netherlands, you maintain control over your discretionary budget through a clear WKR (Work-Related Expenses Scheme) overview, while your international colleagues receive their local offering through the same platform. One approach, fiscally compliant for the Dutch part.
Setting up international rewarding (in 4 steps)
Map your countries — where are your people located and what are the numbers?
Choose one multi-choice gift card that adapts per country.
Add your branding so the experience is consistent everywhere.
Send from one dashboard and maintain your WKR overview for the NL.
Frequently asked questions
Can I reward employees abroad with Giffy?
Yes. Giffy sends rewards worldwide. The gift selection adapts per country, offering local favourites and international brands, so the reward always connects with the recipient.
How does international rewarding work with Giffy?
You send rewards from one dashboard to recipients in different countries. Each recipient redeems on mobile and without an account, with a selection that suits their own country.
Does the selection adapt per country?
Yes. A recipient in the Netherlands receives a different local selection than someone in, for example, Germany or the United Kingdom, each time complemented by top international brands.
Does the WKR benefit still apply to my Dutch employees?
For employees in the Netherlands, you can place rewards under the discretionary scope of the work-related expenses scheme (WKR), with a clear overview of what you spend. International recipients receive their local selection through the same platform.
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About the author
Giffy is the Dutch rewarding platform with which organisations reward and appreciate employees, customers and partners worldwide with a digital multi-choice gift card — with their own branding and without hassle. Active since 2019 and B Corp certified.
Jordy Dijkstra is Sales Director at Giffy, the Dutch rewards platform that enables companies to reward employees, customers and partners with a choice of over 150 brands. He writes about collaborating with partners in a way that gets the best out of both parties.
